I’d walked past The Loaf Bakery at Pavilion Kuala Lumpur many times before without ever stopping to buy anything. The reason is simple. The prices of bread and baked goods at the Loaf are prohibitively expensive!
Yet, I’d see people walk in and buy up buns and breads and I wondered if it might be worth spending all the money. So, I decided to try – no pain no gain right? 
The Loaf is a bakery owned by our previous prime minister, Tun Dr. Mahathir and started out in Langkawi. The bakery in Pavilion Kuala Lumpur is a branch and there is even a bistro where you can get hot food and afternoon tea.
I asked the server for their signature item – if I was going to spend all my hard earned money on a loaf of bread, by golly! I’d make sure I get their signature loaf!
I was told it was the award winning Fragrant Raisin loaf which is a compact mixed fruit brioche loaf. At RM18 a loaf, it’d better be good!
At the Loaf, they show you the types of bread used for the different items on sale – croissants, brioche, hard rolls etc so you have an idea what to expect. Buns range from RM3.50 upwards while bread loafs range from RM12 and up.
I got the server to slice up the Fragrant Raisin loaf and got 10 thick slices out of it. The bread was hot from the oven and I must admit, tasted very good. It being a brioche based loaf, the bread was buttery and was chockfull of raisins and mixed fruits. It was also surprisingly very filling. One slice can take you very far – befitting its price tag! If you lightly toast it and slap on butter or thick cut marmalade it is heavenly.
I also got a Bacon roll to try (RM4.50). It was essentially a cinnamon roll sans cinnamon and rolled with beef bacon.
It was dense and bacon bits were generous but I did not think it RM4.50 nice.
I’ve never eaten a RM18 loaf of bread before, and I don’t intend to do it again in a hurry. But at least I can say I have 
{ 9 comments… read them below or add one }
I tried something from there once, it didn’t make much of an impact, but then it probably wasn’t the signature item! That loaf you got looks mighty tasty though, maybe I just got the wrong thing. Also, I remember seeing a roach crawling around…:-b
I’ve always meant to try this bakery, but the parentals balk at paying for such expensive bread. LOL.
I don’t think I can bring myself to part away with RM18 for a loaf of bread – signature or not. It’s just too expensive. I wonder how long it will last with the economic recession – but then again, I’m sure the owners have all the money in the world to keep it afloat – recession or not.
I tried their cheesecake a no. of times, it’s nice, the portion is just nice. Their bread is good too. The location and the svs is worth the price
I’ve bought some of my breakfast supplies from there b4. I must admit, it was good, but have tasted BETTER ones b4.
Whether I would recommend it….Probably no.
How to apply the member card?
Just enquiring on how to go about applyimg the membershhip card.My wife got a membership card,the number is 80 02 005521,she has been frequenting th Loaf for quite sometime…she is suppose to get a discount on some of the product since she is having the membership car,but all this while she is not given the discount since her card is not registered.Maybe you could let me know on how about doing so….many thanks….your reply will be very much appreciated.
Before coming to KL from Singapore on 17 Dec2010…me and friends had a discussion on where to go at KL. so one of the spot is The Loaf at Pavilion KL. After moving around the complex to shop. I went to the loaf, while standing out waiting to be serve for a sit . A Waiter or Waiteress aproached me and say “this is fine dinning” ….. I was astonish the way, the look and the phrase given to me was very discusting……. insisting that we would like to have a sit. This heshe….ask me to make an order at the door way…….. fill very insulting with this type of attitude….. still we patronize….for we had plan much earlier….. To the management of The Loaf.. train your worker with smile and manners.. just don’t look at their cover.. customer is king…whould never patronize The Loaf again.. not recommended
The Loaf is one of the bakeries I would recommend.
The other is the Gourmet Bakery at Bangsar Shopping Centre. Very delicious birthday cakes there!!
See my verdict on these and one more here:
http://expatriateabroad.blogspot.com/2011/05/looking-for-birthday-cake-in-kl.html